About Me

I graduated with a B.A. in psychology and worked with people and kids with ADD for 4 years before realizing that it wasn’t the right fit for me.
(Long story, I’d be happy to share over a cup of coffee during our next meeting).

I began my professional journey in digital marketing in 2005 as a freelancer.
I learned SEO from the internet (back when it was still easy to learn and to do), and started promoting my friends’ websites pro bono.

When they saw the outstanding results, I asked other successful friends to promote their websites for a small fee. The results were fantastic.
Soon after, I found my first job as the first member of a new agency, which paid me more than what I earned as a psychotherapist. 

As the first employee, I led the SEO department and helped build it. I also assisted in building the PPC and social departments.

Four years later, I joined a big gaming company called NEOgames, and two years after that, a sports betting company name 10bet.
During those years, I learned a lot about marketing in big corporations, managing large budgets, and managing multiple tasks at once.

Afterward, I became the head of SEO at a trading company called AvaTrade. I also started the content and social departments and helped improve the PPC department significantly. 

I stayed with AvaTrade for six and a half years before moving on to a less well-known company as the head of marketing. During my time there, I learned mostly about building departments, developing marketing strategies, branding, scaling, and marketing in general, especially for large companies.

Here are a few valuable lessons I’ve learned:

1. Building a persona for your audience is one of the best ways to scale targeting and should be done as one of the first steps.

2. Understanding why people buy and why they don’t buy is understanding marketing.

3. One surefire way to brand yourself and improve networking is to become a content producer. It works every time!

Now, I’m at a point where I want to provide more value to customers than to just one employer or a handful of customers. 

I’d love to learn more about your business and how you help people. Let’s work together to achieve your goals using the methodologies I’ve developed over the past 18 years. 

Book a free consultation meeting, and I’d be happy to hear your story and discuss how we can achieve your goals.